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By: Monica Harper
Aiming for a certain product box size is not enough to ensure that you have the right one.
In fact, there are many different sizes and shapes available on the market today. And if your packaging isn’t designed to fit specific retail store requirements, it could be denied entry or even thrown out before consumers ever see it in pink boxes.
What’s more, some stores may charge a fee for oversized boxes which can really add up over time!
This article will explore how retailers decide what type of box product they need and why investing in professional packaging design experts is worth it!
Let’s get started…
What are product boxes and why are they important in marketing
Product boxes, also called retail packaging, are mostly used in the marketing of products.
Packaging is important in marketing, but packaging also influences the consumer’s choice of product.
Product boxes are instrumental in giving the customer a first impression of the product.
Packaging might not be able to sell everything but it can help sell it if it is done right. Convenience stores, supermarkets, and retail outlets all have requirements when it comes to packaging.
What are the different types of product boxes a business should use?
As mentioned earlier, there are many different types of containers that can be used in marketing products.
Retail stores have many different requirements for box product, but what are the most effective ways to use it?
Two of the most commonly used retail packaging boxes are blister packs and clamshells.
The blister pack has a clear plastic cover that is sealed to seal the product inside. Clamshells are similar in this sense, but they consist of two halves instead of one clear cover.
Both types of products have their benefits and drawbacks.
For instance, blister packs are more expensive and require an industrial-sized cutting device in order to open them.
However, they do keep the product safe and secure until it is ready for sale. On the other hand, clamshells are cheaper and easier to open but can be potentially dangerous when they pop open unexpectedly.
The exterior of product boxes matter
When we discuss packaging, a lot of times we focus on the exterior. But what is inside the box product is just as important.
Let’s take a look at some popular products and their product boxes.
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Cola Light in Brick Packaging
Firstly, cola light in brick packaging uses an old-fashioned approach. This type of product box has been around for a very long time and it is something that a lot of people find nostalgic.
However, this type of product box can be hard to open especially for the elderly population.
The brand also has to be strong enough to convince someone to make the purchase because after all, many individuals want convenience when buying items from stores.
In short, not everyone is willing to exert effort just to get their hands on this product.
Secondly, cola light in brick packaging uses an old-fashioned approach. This type of product box has been around for a very long time and it is something that a lot of people find nostalgic.
However, this type of box product can be hard to open especially for the elderly population.
The brand also has to be strong enough to convince someone to make the purchase because after all, many individuals want convenience when buying items from stores.
In short, not everyone is willing to exert effort just to get their hands on this product.
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Cola Light in Clamshell Boxes
On the other hand, cola light in clamshell boxes is the opposite of what brick packaging is.
Cola light in clamshell boxes is convenient, easy to open, and safe for everyone to use.
Plus, they look very modern which can appeal to younger generations especially those who are always on the go.
Individuals will definitely enjoy using this product.
Cola Light in Stand-up Pouches
Lastly, cola light in stand-up pouches is perfect for people who are always on the move.
The brand has become so ingenious that they have designed the pink boxes to be portable and safe at the same time!
Stand-up pouches are chic, modern, and very convenient.
They can also be re-sealed so that individuals will not have to use an entire product at once – this way it is easy to ration the intake of sugar in small amounts for those who are watching their weight. This type of packaging is perfect for people with busy lifestyles.
One thing about these products is that they are all very convenient. They are also safe – especially the last one, which is great for people who want to bring their products on the go.
However, they do have limitations. For example, the first type of pink boxes has limited space for branding and it can be expensive to produce each time depending on how many units you want to produce.
The second type of product can be hard to open, which is not good for elderly shoppers, and the last kind might not be strong enough to keep the products inside safe during transport.
If you are thinking about designing your own packaging or using pre-designed ones, consider these limitations in order to get the most out of your investment.
The exterior of product boxes matters
It is important to choose the type of box that will suit your business and the demographic you are targeting in order to maximize sales.
We can design our own custom color cardboard paper box
If you want to save money, consider hiring a freelance designer or marketer, or if you want to have total control over everything, invest in crafting custom product boxes. You can also hire a professional graphic designer to help you create the perfect exterior for your product.
The key is to design something that will impress potential customers so they will feel compelled to make a purchase on the spot.
Yes, it’s more expensive than using an existing box or creating custom color cardboard paper boxes.
However, if you are just starting out, it can be a great investment because these custom product boxes are long-lasting and they will help you establish your brand for many years ahead.
