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By: Monica Harper
In recent years, Australian corrugated packaging has taken over the market like a storm. This can be credited to the ingenious design of the corrugated boxes, which make them significantly more sturdy than traditional cardboard packaging.
But with stiff competition in the market, how can you make your Australian corrugated packaging designs stand out?
This blog will give you seven tips on how to make your corrugated packaging stand out from the rest. We will look at the following:
- Use bright and eye-catching colours
- Use creative shapes and designs
- Make the packaging interactive
- Create a unique brand identity
- Incorporate fun and interesting graphics
- Think outside the box
- Keep it simple
Without further ado, let’s dive right in.
1. Use Bright And Eye-Catching Colours
To make your Australian corrugated packaging designs stand out, use bright and eye-catching colours. That will help to grab the attention of shoppers and can help to create a strong brand identity.
Bright colours are also great for grabbing attention online, so if you’re looking to create an impact on social media, then using eye-catching colours is a good way to do it.
To use colours to your advantage, you need to know about colour models. The three main colour models are RGB, CMYK and Pantone.
RGB (Red, Green, Blue) is the most common model used for digital displays, such as computer screens and televisions. CMYK (Cyan, Magenta, Yellow, Black) is used in the printing industry and is the standard model for printed materials. Pantone is a proprietary colour matching system used by printers and graphic designers.
Suppose you’re looking to create a brand identity. In that case, it’s important to use the same colours across all your marketing materials, including your Australian corrugated packaging designs. That will help to create a strong visual identity for your brand.
2. Use Creative Shapes And Designs
Another way to make your Australian corrugated packaging designs stand out is by using creative shapes and designs. That can help to add some visual interest and can help to make your packaging look unique.
There are a number of different design trends that you can use to create standout packaging. Some popular trends include geometric shapes, nature-inspired designs, retro designs and typography.
When choosing a design trend to use, make sure that it complements your products. For example, if you’re selling a product that is inspired by nature, then using a nature-inspired design on your packaging would be a good idea.
Remember, the idea is to make your packaging look unique, so don’t be afraid to experiment with different shapes and designs.
3. Make The Packaging Interactive
Corrugated cardboard boxes with features that allow the customer to interact with them are becoming increasingly popular. These features can include flaps that can be opened and closed, windows that can be looked through and removable panels.
Making your packaging interactive can help to engage customers and can also help to promote your products. It’s a great way to add some fun and excitement to your packaging and can help to set your products apart from the competition.
4. Create A Unique Brand Identity
Corrugated boxes can be transformed into powerful branding tools by using creative graphics and typography. When done correctly, this can help to create a unique brand identity for your company.
The key is to use graphics and typography that are consistent with your brand values and will appeal to your target market. If you can create a strong visual identity for your brand, it will be much easier to stand out from the competition.
To create a strong brand identity effectively, use a unique logo. A well-designed logo can help to create instant recognition for your brand and can be used on your marketing materials, including your Australian corrugated packaging designs.
5. Incorporate Fun And Interesting Graphics
Graphics can be a wonderful way to add some excitement and personality to your Australian corrugated packaging designs. They can help to catch the eye of shoppers and can be used to communicate your brand values.
When choosing graphics to use, make sure that they are appropriate for your products. For example, if you’re selling fun and playful product, using exciting and colourful graphics would be a good idea. If you’re selling a more serious product, then using understated graphics would be a better choice.
Knowing various printing techniques can help you create more interesting graphics for your packaging. Some popular printing techniques include screen printing, digital printing, and offset printing.
6. Think Outside The Box
Corrugated boxes are a blank canvas for your creativity, so don’t be afraid to think outside the box when designing your packaging. There are many ways that you can use corrugated cardboard to create unique and eye-catching packaging designs.
One popular trend is to use die-cut shapes. Die-cutting is a technique that allows you to cut out specific shapes from a piece of cardboard. This can be used to create interesting and unique designs that are sure to catch the eye of shoppers.
Another way to add some creativity to your packaging is by using different materials. For example, you could use fabric, felt, or even wood veneers to create unique and eye-catching designs.
The possibilities are endless, so don’t be afraid to think outside the box when designing your Australian corrugated packaging.
7. Keep It Simple
While it’s important to be creative, it’s also important to keep your corrugated cardboard boxes’ designs simple. This will make them easier to understand and will help to avoid confusion among shoppers.
Simplicity is key when it comes to design. When in doubt, keep it simple.
Conclusion
To sum it up, we have discussed seven tips for designing Australian corrugated packaging that will help set your products apart from the competition.
By following these tips, you can create Australian corrugated cardboard boxes that are sure to catch shoppers’ eyes and help promote your products.
Packaging Bee can help you create Australian corrugated packaging that will help to set your products apart from the competition. Contact us today for a free consultation today!
