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By: Monica Harper
If you’re looking for a way to get your company or product in front of more people, consider using simple white cardboard packaging as brand ambassadors.
That’s right, plain old cardboard boxes can help promote your business in a big way, and all it takes is a little creativity on your part. Here are some ideas to get you started:
- Decorate the outside of the box with your company’s logo, colours, and contact information.
- Use the box for packaging a promotional item or a free sample of your product.
- Fill the box with other branded materials, like flyers, brochures, or business cards.
- Distribute the boxes at trade shows, conventions, or other events.
- Ensure that the colours on the cardboard packaging match your branding.
- Use a die-cut to create a unique shape for your cardboard box.
- Have fun with it! The more creative you are, the more likely people are to take notice of your brand.
With a little bit of effort, you can turn simple cardboard boxes into powerful marketing tools that will help spread the word about your business. So let’s dive into these points and see what you need to do to get the most out of your cardboard boxes.
Decorate The Outside Of White Cardboard Boxes
Even though it may seem that an all-white colour scheme might be a bit bland, you can think of it as the perfect canvas. You can add your company’s logo, colours, and contact information to the outside of the box with ease. This will help people to remember your brand when they see it.
Using various printing techniques like digital and offset printing, you can produce high-quality prints. The beauty of this is that you can print on any type of material, including cardboard.
You can also use special add-ons like embossing and debossing to ensure that your brand logo stands out. These techniques will help you create a luxurious and sophisticated look for your brand.
Add Promotional Items In White Cardboard Boxes
If you want to go the extra mile, consider adding promotional items or free samples of your product in the cardboard box. This will not only increase brand awareness but also generate leads for your business.
You can add a wide variety of items like pens, notepads, keychains, or even mugs. Make sure that the items you choose are relevant to your target audience. For example, if you’re targeting students, pens and notepads would be a good choice.
If you’re looking for something more unique, you can also consider adding a QR code to the outside of the box. This will allow people to scan the code and be redirected to your website or online store.
Fill The Box With Other Branded Materials
Another way to increase brand awareness is to fill the box with other branded materials. This could include flyers, brochures, or even business cards. By doing this, you’re giving people more information about your company and what it has to offer.
It’s important to make sure that the materials you choose are high-quality and relevant to your target audience. Otherwise, you run the risk of people throwing them away without reading them.
Distribute The Boxes At Trade Shows And Events
If you want to get your brand in front of as many people as possible, consider distributing the boxes at trade shows and events. This is a great way to increase brand awareness and generate leads for your business.
Make sure that you’re strategic about where you place the boxes. For example, you might want to put them near the entrance of the event so that people will see them as they come in.
You can also leave the boxes in high-traffic areas like coffee shops, libraries, or community centres. This will ensure that your brand gets seen by a wide range of people.
Ensure That The Colors Match Your Branding
When you’re choosing the colours for your cardboard packaging, it’s important to make sure that they match your branding. This will help create a cohesive look for your business.
For example, if your company’s colours are blue and white, you might want to use those colours for your small cardboard packaging. One of the best ways to do that is by ensuring your packaging manufacturer uses the PMS colour model.
This will ensure that the colours are consistent across all of your marketing materials.
Die-Cutting Helps Your Packaging Stand Out
If you want your cardboard packaging to stand out, die-cutting is a great option. This is a process where the manufacturer cuts the cardboard into a specific shape.
This can be anything from your company’s logo to a unique shape that reflects your brand. Whether you want to make cardboard gift boxes in Australia or any other type of packaging, die-cutting is a great way to make your box stand out.
Get Creative Cardboard Packaging And Have Fun With It
The great thing about cardboard packaging is that there are endless possibilities for what you can do with it. So, get creative and have fun with it. There are no rules when it comes to designing your box.
Think outside the box and come up with something that reflects your brand. The sky’s the limit when it comes to cardboard packaging.
Conclusion
By following these tips, you can convert simple white cardboard boxes into brand ambassadors for your business. By increasing brand awareness and generating leads, you’ll be able to take your business to the next level. So, what are you waiting for? Get started by contacting Packaging Bee today!
Our team of experts will work with you to create the perfect packaging for your business. We’ll make sure that it reflects your brand and helps you achieve your marketing goals. Contact us today to get started!
