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By: Monica Harper
Are you a lipstick seller or planning to become one? If yes, I know how hard it might be for you but don’t worry, this blog has got you covered. It has everything from the definition to the benefits and from ways to perks. So, let’s dig in custom printed lipstick boxes.
What Is Lipstick Packaging?
As the name suggests, it is used for packaging lipsticks. The idea behind using lipstick packaging is that it makes the lipsticks last long and keeps them as good as the new ones. Along with ensuring the safety of your product, the packaging also helps intrigue more customers because of how appealing it is.
Should You Invest In Lipstick Packaging Or Not?
If you have something unique to offer, why not?
Selling lipstick packaging is beneficial only if your product can stand out among the rest. So, if you think your product has all the power, it needs to be one of the top sellers.
What are you waiting for?
Hurry up and pique your customers’ interest with such enthralling packaging.
How To Take Your Brand Up A Notch With Lipstick Packaging?
A lipstick selling brand can only boost sales with its packaging. So, if your product’s packaging is unique, appealing and affordable, people will definitely buy it. Henceforth, the best way to take your brand up a notch with packaging is to curate it with attention to detail.
How To Curate Lipstick Packaging That Stands Out?
Everything has a right way and making lipstick packaging from scratch also has one. Here is how to make your packaging good enough.
Make A Budget
One of the first things to do is make a budget that has all your expenses. Note down all your costs and extra expenses and some extra ones so that you can cater to them. The idea behind having a budget is to make it easier for you and track all the cash flow.
Pick A Theme
Since the industry is so competitive, you need to come up with something that can shake the entire industry. Which is why making your packaging enthralling is a key aspect. Before doing anything else, make a theme for the packaging. One way to do so is by managing your products, separating them into different cosmetic lines, and making your theme accordingly.
Reach Out To A Premium Packaging Company
The market has many packaging companies, but you need to look for the expert one. Picking an expert company will have all the benefits for you.
Make Use Of Durable And Resilient Materials
Being vulnerable and delicate, Lipsticks ask for robust packaging, so using resilient packaging materials is vital. You can use materials like cardboard, paperboard, card-stock, kraft and corrugated. All these materials make the boxes stronger and sturdier. Also, if you wish to deliver your boxes across the globe, use the corrugated material because it is the thickest of all.
Style The Boxes Nicely
Making your packaging unique is compulsory because people love spending money on something appealing. Therefore, you need to make sure that your packaging is styled in a great way and brings in more customers.
Prefer Shaping The Box
Square, circle, and rectangular boxes are very common nowadays, so come up with something unique and distinct. Indeed, a nicely shaped box will immediately boost the value of your brand.
Customization Is Vital
Customizing a box is so important because no customer wishes to spend money on a bland box. Companies offer printing techniques and coatings to make your box look so much better than it was before.
Use Add-Ons Instead Of Marketing Tactics
If you didn’t know already, add-ons are a secret marketing tactic, and they can immediately boost your sales, but how? Well, there are different kinds of add-ons like embossing, debossing, foil stamping, spot UV, PVC windows and die-cutting, and you can choose any. However, the purpose behind using add-ons is to market your products without spending any extra money automatically.
Benefits Of Selling Fabulous Lipstick Packaging
A nicely made custom printed lipstick boxes has a plethora of benefits attached to its name. However, getting a hold of these benefits needs to be catered to. So here are a few perks and benefits of selling premium quality of custom printed lipstick boxes.
Piques The Interest Of Customers
Appealing packaging will pique customers’ interest because people love to spend money on gorgeous packaging. Along with that, when a customer walks into a store, he will look for the most gorgeous product with the most enchanting packaging, and you need to make your packaging that one. Once the customer looks at it and picks it up, that is the very moment when you find a regular customer impressed by your product.
Offers Safety To Lipstick
No doubt lipsticks are prone to be damaged by even a sudden shift in the temperature, which is why the packaging can help secure them. The custom printed lipstick boxes keeps the lipsticks at a cool temperature and protects them from damage.
Multiplies The Sales
Appealing packaging will help multiply your sales because people will buy it more and more.
Generates Better Revenue
Indeed, when your product is one of the best sellers in the market, it will generate better sales and boost revenue.
Makes A Reputation For Your Brand
People talk about nice and appealing products, and if people start discussing yours, feel lucky. It is o because the value of word of mouth is far greater than any other advertisements or marketing tactics. It is so because a customer can only count on a brand if he has heard about it from someone in his circle. Otherwise, you will fail. Which is why you need to gain the trust of your customers and offer them products that seem too good to be true. So, one can that lipstick packaging helps build a brand for you.
Is User-Friendly
Opening and closing lipstick packaging is so convenient and hassle-free that it makes people love it more than ever.
Affordable Yet Useful
Lastly, lipstick packaging isn’t as expensive as you might think of it. The gross profit and margins for lipstick are way higher, so you will gain better profits even if you spend a little money.
