22
By: Monica Harper
Beauty product packaging can be an amazing tool to elevate your brand to the next level. Furthermore, it can also serve as the perfect companion for your products.
This blog will look at various ways you can design beauty product packaging that is environmentally sustainable and works effectively to promote your brand.
We’ll be looking at the following customisations to help you along the way:
- Custom Prints And Printing Techniques
- Colour Selection And Colour Models
- Add-Ons, Finishing Coats, And Other Embellishments
Let’s dive in.
Custom Prints And Printing Techniques
Printing on beauty product packaging is a great way to bring your brand to the next level. In fact, printing for beauty products doesn’t stop applying your logo or some images.
There are plenty of ways you can customise your prints with techniques such as hot stamping, embossing, debossing, and foil stamping. For instance:
Hot-stamped prints work best for beauty packaging because the high temperatures cause the ink to melt into your cosmetic boxes, making them more vibrant and contemporary.
That is because heat helps ensure that the metallic finish sinks in nice and smooth. Plus, you can always choose from a high number of finishes, whether glossy or matte.
However, you can also go for debossed prints because it’s a great way to highlight the key features of your brand and products. Debossing works by transferring a reversed image from a plate onto your packaging screen during the pad-printing stage.
Plus, embossed beauty product packaging is a good way to add depth and dimension to your brand. It’s also great for creating distinctive designs that really stand out from the crowd.
With this in mind, you can choose from several different printing techniques for customising your beauty product package design.
Colour Selection And Colour Models
The colour scheme that you choose will depend on your product and brand. Generally, you want to ensure that your packaging colour complements the colour of the actual contents inside. For instance:
If your product is brown and curly, it will look best on a box with a light brown background coupled with gold text and images
On the other hand, if your product comes in blue, a light blue background with dark blue fonts and images will look best. In addition, you can also consider other variations such as metallic colours as well as pastel tones.
In terms of printing your cosmetic boxes Australia, you can use Pantone Colour Chart to ensure that the traceability of every element is up to par. Furthermore, it’s a good idea to use common colour models such as CMYK, RGB, or HEX.
Here are some useful tips to consider when you’re choosing your colours:
Make sure that the colour of your packaging complements the actual contents inside
You can go for metallic finishes if you want your products to really stand out from the crowd
Otherwise, you can select pastel tones to reflect the natural elements of your products
Keep in mind that darker backgrounds are more useful for showcasing lighter text and images. In comparison, lighter backgrounds will work better with darker fonts and clips.
Add-Ons, Finishing Coats, And Other Embellishments
You don’t have to stop at custom prints and printing techniques for beauty boxes Australia. You can also seek embellishments for your packaging, such as the following:
- Add-ons – you can use ribbons, badges, clips, joysticks, magnets, tags etc
- Finishing coat – you can apply semi-gloss or matte topcoats specially designed to be applied over pad-printed boxes. Furthermore, you can also use special options like varnish and soft-touch finishing coats for a more refined look.
- Embossing/debossing – you can use this process to add your logo along with the overall design aesthetic of your brand.
- Hot stamping is a great way to achieve upscale and contemporary designs on cosmetic packages, as we previously mentioned.
- Window patching is a common technique used for makeup products since it allows the manufacturers to incorporate a clear window in their packaging.
- Spot UV – this is a perfect technique for highlighting the key features of your brand and products. In particular, you can use this technique to create vibrant custom cosmetics boxes that really stand out from the crowd of competitors on the market.
Let Your Creativity Shine On Cosmetic Boxes
Remember, you don’t have to stick with one decoration per design. One of the best ways to truly stand out in the market is to use different finishing coats, printing techniques, and embellishments for various parts of your beauty product packaging.
You could have your brand logo printed on the front cover using hot stamping or spot UV finishes while having a matte finish applied to the rest of the beauty boxes Australia to provide a sleek look.
Likewise, you can use debossing and add-ons for your back cover and front flap while printing the rest of your product in full colour.
After all, the more variety you include when designing your beauty box packaging, the better. It will catch attention and help you create a strong brand identity that will resonate with consumers much easier than simply having one design throughout.
To keep in mind, you should avoid excessive decoration and embellishments. Every additional feature will increase the cost of your customised beauty boxes Australia and reduce your profit margins.
So, it’s a good idea to focus on the most important design features, such as printing techniques and finishing coats.
Remember, it’s about what makes your brand look the best and appeal to your customers.
Let Us Design Custom Cosmetic Boxes For You!
At Packaging Bee, we have been designing custom cosmetic packaging solutions for our clients since 2015. Our team has worked on various beauty product boxes AU, from luxury cosmetics brands to mineral makeup products.
Plus, we have access to a wide range of custom printing techniques, embellishments, finishing coats and other decoration options.
Our team can work on everything from your logo design to creating custom-made labels for each product inside your beauty box packaging. We are capable of providing you with all the small details that will help your brand get ahead in the competitive cosmetic industry
Contact Our Team For Custom Beauty Product Boxes Australia Today!
